In late 2009, KAI Design & Build engaged Tripp Co. Creative to redesign and re-engineer their website. The website redesign was part of an overall strategy to highlight the firms focus on technology and to simplify the upkeep of the site by implementing a Content Management System (CMS) while providing a vastly improved and more logical architecture.

Visit the new site and the sister site for their Texas location

New Home Page

A sampling of feedback the client has received:

“Great web site, easy to navigate and loaded with key information. Very fast and a nice clean design.”

“It is absolutely one of the coolest sites I’ve seen.”

“Looks great. Easy to move around and find info. Congratulations!”

“Your new web site is cool, informative, architectural, graphically sharp, perfectly simple, easy to navigate and easy to read.”

“I absolutely love it!! Very informative and extremely crisp! Great job!”

Constructing the perfect user experience

At the outset of the project, Tripp Co. Creative conducted a comprehensive discovery session on the current KAI website to understand why, where and how it was failing to meet customer and business needs. We feel this is the most important step in any web project. It allows us to lay a solid foundation for every decision that gets made down the line. The original site had a flash landing page that was preventing organic search engines from crawling past the front page. The navigation was also less than intuitive and segmented their services. We wanted to integrate the services and demonstrate that the firm offers a comprehensive solution to any design or construction need a user may have.

Old Home Page

Old Secondary Page

We realized early on that the portfolio section of this site was going to be the keystone to properly showcasing the extensive capabilities of KAI. In fact, the portfolio section was what we all (KAI and Tripp Co.) scrutinized the most. We wanted it to be interesting and interactive but needed to balance the “cool factor” with ease of use and practicality.

The other challenge that needed to be addressed was the company structure… one company with two locations and both locations having very different identities. What ever solution the team came up with had to work for both locations. This meant having two distinct sites allowing separate control but sharing information between the two.

During the course of the project, Tripp Co. suffered a setback with a developer on the site and we were forced to essentially start the programming portion of the project all over. Luckily, KAI and Tripp Co. made a great team and together we got the site done and launched.

Take a look at both sites and see for yourself how we addressed all the challenges. And if you’d like to know more, feel free to give us a call at 314-440-3477 or 618-593-3603 and we’ll be happy to chat. Or visit our site and see what we are all about.