Premium Retail services was attending a retail pharmacy retreat and wanted to catch the attention of the executives taking part. After a brief chat, it was decided we would create a series of fake drug ads that highlighted the benefits (and side-effects) of working with Premium over their competitors.

This project quickly progressed from just an ad campaign to a product naming and packaging project… and we LOVED it!  We worked with the client to create the pretend drug names and then developed logos and packaging to complement them. We then wrote the basic copy direction and the client took the ball and ran.

The final product was three ads that spoke directly to their audience and explained why Premium Retail Services is the best choice in the industry (in an unconventional way).