Applied Engineering Plastics was in need of an updated image on the web. Their previous site had been designed before the days of Content Management Systems and SEO. They also needed updated photography to better highlight the extreme precision and skill they bring to every job.

Visit the new site

New Home Page

Making plastics feel warm

From the outset the client said they wanted the new site to feel friendly and “warm”… that’s right up our alley. We focused on typography to pull it off. By lowercasing all the menu items and mixing a serif type throughout the site, we were able to easily achieve the desired effect. We also kept it clean by using a primarily white background and using sparse color thorough out  for impact.

Old home page

Old secondary page

We also helped the client get updated finished product shots as well art directed some shop photography to really help tell the complete story of what they do.