We Are AEC Marketing Specialists
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With over 20 Architects, Engineering Firms and/or construction Services companies (and companies who work with those firms) on our roster, we understand the challenges of marketing in the AEC Industry.
Tripp Co. Creative (our friends call us Trippco) is a marketing consulting, PR and design firm with a focus on the architecture, engineering, construction and property development industry all over the uUnited States. Having partnered with clients from California to Texas to New Jersey, Trippco understands the market conditions in your region and knows how to communicate your benefits and brand pillars to your clients, potential clients and employees.
Your AEC firm’s marketing efforts need to go beyond just responding to RFPs and word of mouth referrals. It’s our mission to apply sound branding, marketing, social media, advertising and other communications strategies to enhance your company’s outreach, customer retention and proposal hit rate.
We help AEC companies define and communicate your their unique value in ways that make sense for your firm (and your budget). Most firms who choose to work with us find our process enlightening and fascinating (and fun of course). Many times our brand audit process uncovers truths the leadership did not know were out there. Let us help you.
When you work with Trippco, you are working with a team of experts who KNOW the AEC industry. In fact, our president was a brand manager for Alberici Constructors – ranked 46th on ENR’s contractor ranking.
From GCs to Drilling Contractors, to Heavy Civil and Engineers, Trippco has helped elevate brands and get them in front of wider audiences and construction consumers.
Trippco has also won several awards from the Society for Marketing Professional Services – THE ONLY organization that concentrates solely on marketing effectiveness for the AEC Industry.
Here are just a few of the AEC Clients we work with:
Headquartered on the banks (literally we can see it out of our windows) of the Mighty Mississippi in St. Louis, MO , Trippco is an agency that understands the needs of an industrial market.
Our location smack in the middle of the US and our satellite office in Fort Lauderdale, FL allows us the flexibility to service clients across the country.
We aren’t afraid of hopping on a plane and we love Skype and conference technologies. This has allowed us to nurture relationships on a local, regional and also a National level
It all starts and ends here. What makes you unique? With whom do you want to connect? Where will you spend your marketing dollars? How will you measure success? Tripp Co. starts with a solid strategy so that everything we do for you has a purpose and a measurable outcome.
Brand Development and Identity
Branding is more than a adorable business card or a logo on a cool brochure. Tripp Co. develops memorable brands that brings your company and/or products to life and identity programs that differentiate you from your competitors.
We can help you brand and your products reach consumers and give them what they want; a clear purpose, feelings of authenticity, relevancy to their lives—and maybe a bit of fun as well.
Websites and Mobile
We are digital and interactive specialists. Sure, we create websites, responsive and mobile app designs. More than that, we focus on the user experience and the quickest way to get them where they want (and you need them) to go.
Photo / Video
We plan every shoot to ensure they are on-brand and tell the perfect story. Our in-house videographer/ photographer and our video production team are amazingly creative. From corporate videos to traditional spots to creative viral videos, we’re your go-to source.
Creative and Design
At our core we are creatives. It is the underlying thread for every pieces of work that goes out the door. You can expect rock-solid concepts and designs. Whether it’s print or digital, you will get the highest level of creative.
Social Media Marketing
We love community building, but we like sales more. Our team of social smarties will help create targeted, on-trend and highly successful social campaigns with the goal of converting rented followers into owned prospects.
Traditional campaign tactics and strategies are, to this day, a wildly successful way to reach targeted demographics because of their excellent ROI. From direct mail, inserts, print, TV or out-of-home campaigns, Tripp Co. is able to maximize your marketing plan.
For the past several years we have been working with FDH on several initiatives. We walked through our branding process together and applied what we learned to revamp their appearance and their voice.
As we walked through the process, one point became very evident – FDH is a company that was truly founded on innovation. The three founders were academics that were approached by a state department asking if there was a way in which to test a concrete dam’s structure without drilling core (in essence, weakening the dam’s structure). At that time, there wasn’t a way, but the three put their heads together, devised a process, developed the equipment and FDH was born.
One of the deliverables for the rebrand was to deliver a tag line that encapsulated this origin and communicated to their clients and potential clients the fact that other firms may claim they are innovative, but we live it. It came down to two tag lines; “engineered to innovate” and “engineering innovation.” The latter won out due to its action-oriented approach.
WEBSITE AND ELECTRONIC COMMUNICATION
One of the cornerstone pieces to the new brand is their website. Early on we knew this site had to feel clean and innovative without being too complicated. The main device used to achieve those goals is a sliding accordion. Using this technology not only allowed us to present several photos/ideas on a page, but kept them neatly organized and provided some interactivity for the user. The back-end Content Management System was customized to facilitate easy entry of all the various types of content.
Additionally, FDH had a need for highly customized and branded PowerPoint templates and e-newsletter templates. These two pieces of their communication puzzle would help solidify the voice and unify their communications. Once the “corporate” template was created, separate “industry-specific” templates were rolled out. While different and unique by industry, they were also cohesive and tied directly back to the main brand vision.
As part of our collaboration with FDH, we concepted and designed a flexible collateral system. The main piece of the package is a brochure/folder hybrid. It contains basic information about the company, their philosophy, etc. On the middle panel lives a custom pocket that will hold the various inserts we created for each of their practice areas.
The inserts are industry specific and are easily added, as needed, by their BD team. As a cost saving measure, the inserts were designed to be printed digitally (in short runs) to accommodate changes and any evolution in their messaging.
KAI Design & Build engaged Tripp Co. Creative to refine their brand and re-engineer their website, logo and marketing materials. The brand refresh was part of an overall strategy to highlight the firms focus on technology and its unique approach to projects.
One of the primary desires for KAI was to have us help simplify the upkeep of the site by implementing a Content Management System (CMS) while providing a vastly improved and more logical architecture.
We realized early on that the portfolio section was going to be the keystone to properly showcasing the extensive capabilities of KAI. We wanted it to be interesting and interactive, but needed to balance the “cool factor” with ease of use and practicality.
The other challenge that needed to be addressed was the company structure… one company with two locations and both locations having very different identities. What ever solution our team came up with had to work for both locations. This meant having two distinct sites allowing separate control but sharing information between the two.
The resulting sites help position KAI as a technology leader and allows maintenance and up-keep to be an easy task for the marketing department.
Even though our initial engagement was strictly for a redesigned website, KAI soon came to value our expertise is branding and asked us to tackle their current identity. They knew who they were as a company and very clearly understood where they wanted the company to head. Sadly, their current materials didn’t reflect that fresh vision.
Many times a client will ask us to “redesign” their logo, but to do that without any solid business reasoning behind the plan could cause more harm than good. Many times we just need to refresh the logo so we keep most of the equity earned and still communicate a forward thinking message.
That is exactly how we approached this “tweak”. KAI’s old logo was created with an oversized ampersand to emphasize the fact their company was a design AND build firm. We understood the importance of communicate this fact, but knew there was a better way to show the two sides of the company coming together to form one, cohesive unit.
Once a new logo was settled upon, it was time to turn our attention to the touchpoints of the brand. The first one we tackled was stationery. Drawing on inspiration from the current site design we had already started, elements from the website were incorporated into the stationery to give it the same personality. The beam texture was carried throughout their entire communication package. And, wherever possible, we angled the corner on pieces to give them a touch of uniqueness and fun – just like their company.
When we first met with PayneCrest, it was for the sole purpose of redesigning their website. As we got to know them (like we do with all of our clients) we reralized they weren;t in need of just another showcase site. Whgat they really neededwanted was to showcase their unique culture and insights.
A big part of the PayneCrest culture is technology. They have embraced BIM. They LOVE gadgets with a purpose and they understand the newest tools help make them more efficient and connected. We wanted to bring a lot of that feeling to their website. They also have a very unique culture which is centered around four core beliefs; Think, Empower, Support, Deliver. We wanted to find a way to not just make it a blurb on an “about us” page, but really bring it to the forefront on the new site. We also suggested using video built into the site to help communicate from leadership down the importance of the “PayneCrest Way.”
The final site really highlights the PayneCrest Way using parallax scrolling on the front page with segmented video interviews that further explain each section of the value system. We also found unique and interesting techniques to present information to the users throughout the site. For example, we didn’t just put a news listing up or just include a link to their social media outlets, we took a cue from the Windows 8 playbook and created a tile system. Each tile features the latest and greatest and allows users to click through to see more related articles/tweets/facebook updates.
The finished site is one that lets you know PayneCrest is on the cutting edge and on the move.
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- Phone: 314-440-3477
- Fax: 866-618-2919
- E-mail: firstname.lastname@example.org
- Website: www.trippco.net
- Address: 710 N. 2nd Street Suite 300s St. Louis, MO 63102