Bargain bin or custom fit?

Let’s just imagine for a moment that you are a man (maybe you are) and you are buying a suit. This “outfit” is going to represent who you are and tell the world that you are successful at what you do. You walk into the store and spot the perfect suit. Maybe it has a slight pinstripe or perhaps you go for the classic charcoal gray. The sales person approaches and says, “Sure, those are nice. We could tailor that to your unique needs and your suit will be exactly what you want, but let me show you these suits over here.” The sales person walks you to the back of the store where there are several identical black suits hanging loosely on wire hangers. He continues, “They are pretty close to what you want and the material is inferior. Oh, and the fit may be a little off in places, but look at the price. I can get you into this suit here for 1/3 of the cost of the good suit.”

A lot of businesses have been considering the cheap route lately (templates) when it comes to print and web projects. On many levels, we get it. We haven’t been in a booming economy and we all need to be better stewards of our marketing dollars.

It’s an overall unfortunate situation, really, because those who go the template route are missing a really great opportunity. This is your chance to get ahead. While everyone else is settling for a template, you can bust out with custom built materials. There’s truly no better way to get your customers’ attention.

Having a brand created just for feels exactly the same as getting that suit tailored. Was your business card created custom? If so, you know you won’t see another one like it in the whole world. It truly represents you, because it was built for you. We may have actually done the design work on your custom pieces, but it’s your voice behind every syllable, behind every pixel, and behind every backend function. It’s truly unique.

One thing we have learned here at Tripp Co. Creative; there’s no better way to build a relationship with customers than by being yourself. When your customers see how much you care about your own business and reputation, they’re receiving a very strong message about how you’ll care for their business and reputation. When actions speak louder than words, custom is the only way to go.