The value of rebranding — it’s not about the logo
The AEC industry has changed drastically since many firms were formed. If your firm wants to remain relevant, it’s time to re-evaluate your brand to make sure that it’s clearly reflecting your grand vision (you do have one don’t you?), brand personality, core values and purpose. Many established firms that come to us (over 20 AEC firms to date) are looking to refresh their identity or their website or {fill in the blank} without an integrated approach. Unfortunately this doesn’t always achieve the desired result. Your brand is so much more than just a tactic.
Probably one of the most significant outcomes of our branding process is the clarity and focus that it generates for your leadership team. It has a rejuvenating effect on the entire company—a renewed sense of purpose that goes deeper than some cheap marketing gimmick or incentive ever could.
The top 5 benefits of rebranding
- You will have a platform to establish a leadership position in your category and more importantly create alignment inside your company. It’s another chance to get things right.
- Your vision, purpose and core values get reflected into your new brand identity creating a sense of pride within your company.
- You will attract the right talent to your company and more importantly, make it easier to finally release those people that you know should have released long ago.
- You get exciting new graphics that rejuvenate your proposals, business cards, signage, shirts, trucks, website, etc.
- You get a brand standards guide to make sure your brand is consistent across all forms of communication – a key ingredient to managing a strong brand.