S.M. Wilson needed to update their safety video to reflect recent changes in OSHA standards as well as their own work rules and regulations.
The idea was to separate the video from what is typically seen in the industry… a “non-actor” on job sites saying a lot of words at the camera with slides coming in every now and again.
Instead, we chose to shoot the video in the training center built by the painters. We also hired talent to ensure the dialogue was clear and interesting.
It may never win an Academy Award, but we hope it DOES save lives.