Better Life® already has an impressive line of naturally-safe cleaning products. So impressive that “The Sharks” battled it out just to invest in the company. What they didn’t have was a naturally-safe laundry detergent.
The Tripp Co. team went to work by first going through our unique product naming process. After presenting several relevant and effective names, the client landed on Spin-Credible™.
Since we were in the middle of walking the client through a brand audit and consumer survey process, we jointly decided packaging design for the detergent bottle may need to change in the future (thank you digital printing). Using the established brand colors, but knowing we wanted to elevate the design, we took the idea of colorful clothes spinning in a front load washing machine and abstractly illustrated the concept. One piece of feedback the client frequently received from retail reps was the fact that on some of the current labels the purpose of the product wasn’t clear. So, the decision was made to boldly state the product intention and downplay the name.
The result is a beautiful design that is sure to get plenty of lift and jump off the shelves into carts. Look for more great tactics from Better Life and Tripp Co.