Our video team spent two days inside the halls of Paynecrest (no the gold floors and marble walls rumor isn’t true) getting to know the employees and eating people’s lunches out of the fridge… Just kidding.
Seriously, we worked with their employees to create a video that speaks to the Paynecrest Way… the core culture definition PayneCrest uses when describing themselves to clients and employees. Our team hung out a few days with the Paynecrest crew, shooting some pretty cool projects such as the new Shriner’s Hospital, and interviewing employees including David Payne, in order to best capture the culture of Paynecrest. Learn what it’s really like to work for this amazing electrical engineering firm and how employees embrace the Paynecrest Way by watching the video.
Blick & Staff Communications came to Tripp Co. with one request… Help elevate the creative being produced for the Energizer® social media pages. The goal was to increase engagement and shares and also increase fans of the Facebook pages.
Through this strategic partnership, we collaborated on daily postings as well as sweepstakes creative. We are proud to say that our team has skyrocketed the fan for the Bunny page to over 300,000. Engagement is up and shares are through the roof.
Better Life® already has an impressive line of naturally-safe cleaning products. So impressive that “The Sharks” battled it out just to invest in the company. What they didn’t have was a naturally-safe laundry detergent.
The Tripp Co. team went to work by first going through our unique product naming process. After presenting several relevant and effective names, the client landed on Spin-Credible™.
Since we were in the middle of walking the client through a brand audit and consumer survey process, we jointly decided packaging design for the detergent bottle may need to change in the future (thank you digital printing). Using the established brand colors, but knowing we wanted to elevate the design, we took the idea of colorful clothes spinning in a front load washing machine and abstractly illustrated the concept. One piece of feedback the client frequently received from retail reps was the fact that on some of the current labels the purpose of the product wasn’t clear. So, the decision was made to boldly state the product intention and downplay the name.
The result is a beautiful design that is sure to get plenty of lift and jump off the shelves into carts. Look for more great tactics from Better Life and Tripp Co.
Every season we are privileged enough to design the season Posters for Slow Burn Theatre Company. As graphic designers, we love interpreting these complex stories that play out on stage into a static visual format. Below are several seasons worth and you can bet we are already working on the next season as you read this.
Premium Retail Services was in need of a collateral piece that is worthy of their name. After an unsuccessful round of concepts with another agency, Tripp Co. was brought in to save the day. Our first focus was the packaging of the brochure. The client had requested that it feel substantial and book-like. We approached several printers and went through many rounds of discussions before settling on a vendor and coming up with an acceptable mock-up of the final product.
The copy concept was given to Premium so that they could provide the case studies and relevant numbers for each spread. We presented a couple of concepts/themes and the chosen direction was “strength in numbers.”
The final piece not only looks premium, but feels it as well. When you pick up the brochure it has soft and velvety tactile sense — helping to contribute to the perception of luxury. Photos can’t do the final piece justice. Trust us, it feels amazing!
KAI Design & Build had a challenge that many companies face with their collateral material – they needed the ability to customize the piece according to the audience to which they were speaking. Additionally, they needed to control costs so printing a separate brochure for each of their markets was out of the question.
Tripp Co. worked with KAI to determine their needs and presented several options that would ease their pain. The answer came down to how the piece would be bound. After exploring several customized methods for binding, we went with a screw post binding system. Not only does this provide KAI a ready-made brochure on the shelf, but also the business development personnel have the ability to customize the piece by simply inserting applicable project profile or sales sheets that speak directly to their prospect. We carefully designed each insert to ensure a seamless presentation, no matter which sheets were used. Then we packaged it in a custom cover that contained overview information about the company.
If Tripp Co. had a niche market, it would be the AEC industry. When were invited to propose on PayneCrest’s new website, we had some great ideas we knew could really improve the user experience and help set PayneCrest apart from any other electrical contractor website.
A big part of the PayneCrest culture is technology. They have embraced BIM. They LOVE gadgets with a purpose and they understand the newest tools help make them more efficient and connected. We wanted to bring a lot of that feeling to their website. They also have a very unique culture which is centered around four core beliefs; Think, Empower, Support, Deliver. We wanted to find a way to not just make it a blurb on an “about us” page, but really bring it to the forefront on the new site.
The chosen concept features the PayneCrest Way using parallax scrolling on the front page. We also found unique and interesting techniques to present information to the users throughout the site. For example, we didn’t just put a news listing up or just include a link to their social media outlets, we took a cue from the Windows 8 playbook and created a tile system. Each tile features the latest and greatest and allows users to click through to see more related articles/tweets/facebook updates.
The finished site is one that lets you know PayneCrest is on the cutting edge and on the move.
Feel free to visit the site and take a look around