Mobile Hydraulic Systems has a great product… actually it’s better than great; it’s AWESOME! The Hippo Brand Multipower System brings power and versatility to any job site. Whether it’s a municipality making a sewer repair or a construction crew working in the remote jungles of South America, they can rest assured they will have portable power when and where they need it. When we were approached to help bring the cool factor of this product to the website, we had to educate ourselves on its capabilities and soon learned this thing is a monster. Not only can you have portable power, but you can have hydraulic, welding and air all in one machine. It is offered in several configurations and in various vehicles to allow for easy transport.
A lot of story to tell on one website, but we weren’t scared. We knew we had to make the facts digestible by a user and allow them to take away the information needed to make a decision. We also had to clearly explain the difference between the various models and the features unique to each. Through our extensive architecture development process, we identified an intuitive navigation and opportunities for features that would help solve the marketing challenges. One of these was a rotating view of each product that would help illustrate features using an animated target system. We also developed quick specs and a range indicator to help educate buyer on the most appropriate product line for their particular need.
The biggest feature of the site is the “build your own brochure” widget that allows users to add any page (in any order) to a custom brochure that they email to themselves at the end of their session. This nifty tool prevents users from having to print of single pages to present to decision makers and allows them to download all reference material at one time.
The finished site is a tech-savvy, technologically forward site that makes the buying decision a little easier and a lot less confusing.
Visit the site and take a test drive for yourself.
We were so very lucky to be chosen as the creative agency for Circus Flora, an amazing not-for-profit circus/theatre.
The first project right out of the gate was the Season Poster. This single piece determines the direction for all advertising and collateral to follow.
The theme this year was Chess and it was set in Persia. The poster and all of the collateral reflect the culture through color and style and nods to the Chess theme can be seen in the individual elements. The big stars this this year were the rare, painted camels with blue eyes—so we gave them primate positions in the layout.
Look for more great work including branding and website for Circus Flora.
Since September 2012, we have been in collaboration with Ampurity Nutraceuticals to get the company ready to launch its first product. Ampurity came to Tripp Co. with a really cool product—they just didn’t know what to name it or how to make it stand out from the crowd. They needed assistance in naming their new product, creating a memorable logo and package design as well as focus group help and marketing strategies to better prepare the company to sell within mass retail channels and on the new website . The client also required the creation of materials for event marketing as well as a stellar point-of-purchase display and in-store collateral.
After talking with Tripp Co. and seeing our success with the Airplay Freshener Line by Nelly, we got the go ahead. Our first step was to name the product. We brain stormed over 100 names and filtered them down using our 6 judging criteria. We then took the top contenders and started working on packaging shapes and visual concepts while simultaneously creating a marketing plan and pitch presentation for potential retailers.
Once the packaging was ready, we started researching promotional opportunities, creating a parallax scroll website, a POP display, sales collateral and wearables.
After focus grouping the options and the product itself, the clear winner was “ZAMboost”. Since then, much work has taken place; marketing plans have been written, pitch books for retailers have been designed, caps and tees have been produced. And, starting June 1st, 2013, ZAMboost began a limited release in select Walgreens stores as well as selling on their website.
- Product Naming
- Identity / Logo redesign
- Package Design
- Marketing Strategy
- Website Design
- Collateral Design
- POP Display design