Since September 2012, we have been in collaboration with Ampurity Nutraceuticals to get the company ready to launch its first product. Ampurity came to Tripp Co. with a really cool product—they just didn’t know what to name it or how to make it stand out from the crowd. They needed assistance in naming their new product, creating a memorable logo and package design as well as focus group help and marketing strategies to better prepare the company to sell within mass retail channels and on the new website . The client also required the creation of materials for event marketing as well as a stellar point-of-purchase display and in-store collateral.
After talking with Tripp Co. and seeing our success with the Airplay Freshener Line by Nelly, we got the go ahead. Our first step was to name the product. We brain stormed over 100 names and filtered them down using our 6 judging criteria. We then took the top contenders and started working on packaging shapes and visual concepts while simultaneously creating a marketing plan and pitch presentation for potential retailers.
Once the packaging was ready, we started researching promotional opportunities, creating a parallax scroll website, a POP display, sales collateral and wearables.
After focus grouping the options and the product itself, the clear winner was “ZAMboost”. Since then, much work has taken place; marketing plans have been written, pitch books for retailers have been designed, caps and tees have been produced. And, starting June 1st, 2013, ZAMboost began a limited release in select Walgreens stores as well as selling on their website.