This year, we wanted to approach the TV spot for Circus Flora a little differently than in the past. Historically, the spots were always just an animation of the static print collateral with no voice over or live footage.
Since we had plenty of footage to use from past seasons, we wanted to make sure viewers got a glimpse of what to expect when going to see the show.
The story for the 2015 season for Circus Flora took place in the 1920s. Not the Roaring 20s, but the time where people were flocking to America and learning to live in large cities with many cultures and personalities.
The show was titled One Summer on Second Street and Trippco had the privilege of being the marketing agency for Circus Flora.
We started with the poster artwork and used it as the basis for all print, digital and out-of-home tactics.
Watch the broadcast commercial we produced in-house for this year.
Additionally we handled all media outreach and press appearances, placing of media and social media posts surrounding the show.
Stay tuned for next year… their 30th anniversary. It’s going to be spectacular!
We were so very lucky to be chosen as the creative agency for Circus Flora, an amazing not-for-profit circus/theatre.
The first project right out of the gate was the Season Poster. This single piece determines the direction for all advertising and collateral to follow.
The theme this year was Chess and it was set in Persia. The poster and all of the collateral reflect the culture through color and style and nods to the Chess theme can be seen in the individual elements. The big stars this this year were the rare, painted camels with blue eyes—so we gave them primate positions in the layout.
Look for more great work including branding and website for Circus Flora.