The story for the 2015 season for Circus Flora took place in the 1920s. Not the Roaring 20s, but the time where people were flocking to America and learning to live in large cities with many cultures and personalities.
The show was titled One Summer on Second Street and Trippco had the privilege of being the marketing agency for Circus Flora.
We started with the poster artwork and used it as the basis for all print, digital and out-of-home tactics.
Watch the broadcast commercial we produced in-house for this year.
Additionally we handled all media outreach and press appearances, placing of media and social media posts surrounding the show.
Stay tuned for next year… their 30th anniversary. It’s going to be spectacular!
As part of an in-depth engagement, we worked very closely with the team at S.M. Wilson in St. Louis to redesign their website.
S.M. Wilson just recently became 100% Employee Owned and is in the middle of a leadership transition. These two things, coupled with the fact that the website had not been updated in years, made this a perfect time to look at a redesign.
The new site is meant to be simple, clean and understated while letting the viewer know that S.M. Wilson is a modern contractor with in-depth project expertise. Additionally the site is responsive so that it delivers a consistent experience on desktops or mobil devices. The S.M. Wilson Team can now update the site internally since it is backed by a content management system.
Blick & Staff Communications came to Tripp Co. with one request… Help elevate the creative being produced for the Energizer® social media pages. The goal was to increase engagement and shares and also increase fans of the Facebook pages.
Through this strategic partnership, we collaborated on daily postings as well as sweepstakes creative. We are proud to say that our team has skyrocketed the fan for the Bunny page to over 300,000. Engagement is up and shares are through the roof.
If Tripp Co. had a niche market, it would be the AEC industry. When were invited to propose on PayneCrest’s new website, we had some great ideas we knew could really improve the user experience and help set PayneCrest apart from any other electrical contractor website.
A big part of the PayneCrest culture is technology. They have embraced BIM. They LOVE gadgets with a purpose and they understand the newest tools help make them more efficient and connected. We wanted to bring a lot of that feeling to their website. They also have a very unique culture which is centered around four core beliefs; Think, Empower, Support, Deliver. We wanted to find a way to not just make it a blurb on an “about us” page, but really bring it to the forefront on the new site.
The chosen concept features the PayneCrest Way using parallax scrolling on the front page. We also found unique and interesting techniques to present information to the users throughout the site. For example, we didn’t just put a news listing up or just include a link to their social media outlets, we took a cue from the Windows 8 playbook and created a tile system. Each tile features the latest and greatest and allows users to click through to see more related articles/tweets/facebook updates.
The finished site is one that lets you know PayneCrest is on the cutting edge and on the move.
Feel free to visit the site and take a look around
Mobile Hydraulic Systems has a great product… actually it’s better than great; it’s AWESOME! The Hippo Brand Multipower System brings power and versatility to any job site. Whether it’s a municipality making a sewer repair or a construction crew working in the remote jungles of South America, they can rest assured they will have portable power when and where they need it. When we were approached to help bring the cool factor of this product to the website, we had to educate ourselves on its capabilities and soon learned this thing is a monster. Not only can you have portable power, but you can have hydraulic, welding and air all in one machine. It is offered in several configurations and in various vehicles to allow for easy transport.
A lot of story to tell on one website, but we weren’t scared. We knew we had to make the facts digestible by a user and allow them to take away the information needed to make a decision. We also had to clearly explain the difference between the various models and the features unique to each. Through our extensive architecture development process, we identified an intuitive navigation and opportunities for features that would help solve the marketing challenges. One of these was a rotating view of each product that would help illustrate features using an animated target system. We also developed quick specs and a range indicator to help educate buyer on the most appropriate product line for their particular need.
The biggest feature of the site is the “build your own brochure” widget that allows users to add any page (in any order) to a custom brochure that they email to themselves at the end of their session. This nifty tool prevents users from having to print of single pages to present to decision makers and allows them to download all reference material at one time.
The finished site is a tech-savvy, technologically forward site that makes the buying decision a little easier and a lot less confusing.
Visit the site and take a test drive for yourself.
Since September 2012, we have been in collaboration with Ampurity Nutraceuticals to get the company ready to launch its first product. Ampurity came to Tripp Co. with a really cool product—they just didn’t know what to name it or how to make it stand out from the crowd. They needed assistance in naming their new product, creating a memorable logo and package design as well as focus group help and marketing strategies to better prepare the company to sell within mass retail channels and on the new website . The client also required the creation of materials for event marketing as well as a stellar point-of-purchase display and in-store collateral.
After talking with Tripp Co. and seeing our success with the Airplay Freshener Line by Nelly, we got the go ahead. Our first step was to name the product. We brain stormed over 100 names and filtered them down using our 6 judging criteria. We then took the top contenders and started working on packaging shapes and visual concepts while simultaneously creating a marketing plan and pitch presentation for potential retailers.
Once the packaging was ready, we started researching promotional opportunities, creating a parallax scroll website, a POP display, sales collateral and wearables.
After focus grouping the options and the product itself, the clear winner was “ZAMboost”. Since then, much work has taken place; marketing plans have been written, pitch books for retailers have been designed, caps and tees have been produced. And, starting June 1st, 2013, ZAMboost began a limited release in select Walgreens stores as well as selling on their website.
- Product Naming
- Identity / Logo redesign
- Package Design
- Marketing Strategy
- Website Design
- Collateral Design
- POP Display design