Michael Kennedy, Jr., president of KAI Design & Build, knew that The UP Companies, his company’s self-perform venture, was a different animal. He wanted to tell the UP story in a different way. The company’s new video, produced by Trippco Creative, does that, and then some.
The video incorporates a brash and engaging approach to telling a unique story. That approach includes appearances by space aliens, cheese platters, and protein shakes.
KAI was founded by Kennedy’s father in 1980. It has grown into a national firm performing architecture, engineering, and program management / construction management services nationwide. Wanting to expand into self-perform operations, in 2008 the Kennedys and their team developed a strategic plan.
That plan resulted in the acquisition of an electrical installation and services contractor and a finish carpentry company. They founded a separate operation — The UP Companies — to manage those entities.