The story for the 2015 season for Circus Flora took place in the 1920s. Not the Roaring 20s, but the time where people were flocking to America and learning to live in large cities with many cultures and personalities.
The show was titled One Summer on Second Street and Trippco had the privilege of being the marketing agency for Circus Flora.
We started with the poster artwork and used it as the basis for all print, digital and out-of-home tactics.
Watch the broadcast commercial we produced in-house for this year.
Additionally we handled all media outreach and press appearances, placing of media and social media posts surrounding the show.
Stay tuned for next year… their 30th anniversary. It’s going to be spectacular!
Every season we are privileged enough to design the season Posters for Slow Burn Theatre Company. As graphic designers, we love interpreting these complex stories that play out on stage into a static visual format. Below are several seasons worth and you can bet we are already working on the next season as you read this.
KAI Design & Build had a challenge that many companies face with their collateral material – they needed the ability to customize the piece according to the audience to which they were speaking. Additionally, they needed to control costs so printing a separate brochure for each of their markets was out of the question.
Tripp Co. worked with KAI to determine their needs and presented several options that would ease their pain. The answer came down to how the piece would be bound. After exploring several customized methods for binding, we went with a screw post binding system. Not only does this provide KAI a ready-made brochure on the shelf, but also the business development personnel have the ability to customize the piece by simply inserting applicable project profile or sales sheets that speak directly to their prospect. We carefully designed each insert to ensure a seamless presentation, no matter which sheets were used. Then we packaged it in a custom cover that contained overview information about the company.
If Tripp Co. had a niche market, it would be the AEC industry. When were invited to propose on PayneCrest’s new website, we had some great ideas we knew could really improve the user experience and help set PayneCrest apart from any other electrical contractor website.
A big part of the PayneCrest culture is technology. They have embraced BIM. They LOVE gadgets with a purpose and they understand the newest tools help make them more efficient and connected. We wanted to bring a lot of that feeling to their website. They also have a very unique culture which is centered around four core beliefs; Think, Empower, Support, Deliver. We wanted to find a way to not just make it a blurb on an “about us” page, but really bring it to the forefront on the new site.
The chosen concept features the PayneCrest Way using parallax scrolling on the front page. We also found unique and interesting techniques to present information to the users throughout the site. For example, we didn’t just put a news listing up or just include a link to their social media outlets, we took a cue from the Windows 8 playbook and created a tile system. Each tile features the latest and greatest and allows users to click through to see more related articles/tweets/facebook updates.
The finished site is one that lets you know PayneCrest is on the cutting edge and on the move.
Feel free to visit the site and take a look around
Since September 2012, we have been in collaboration with Ampurity Nutraceuticals to get the company ready to launch its first product. Ampurity came to Tripp Co. with a really cool product—they just didn’t know what to name it or how to make it stand out from the crowd. They needed assistance in naming their new product, creating a memorable logo and package design as well as focus group help and marketing strategies to better prepare the company to sell within mass retail channels and on the new website . The client also required the creation of materials for event marketing as well as a stellar point-of-purchase display and in-store collateral.
After talking with Tripp Co. and seeing our success with the Airplay Freshener Line by Nelly, we got the go ahead. Our first step was to name the product. We brain stormed over 100 names and filtered them down using our 6 judging criteria. We then took the top contenders and started working on packaging shapes and visual concepts while simultaneously creating a marketing plan and pitch presentation for potential retailers.
Once the packaging was ready, we started researching promotional opportunities, creating a parallax scroll website, a POP display, sales collateral and wearables.
After focus grouping the options and the product itself, the clear winner was “ZAMboost”. Since then, much work has taken place; marketing plans have been written, pitch books for retailers have been designed, caps and tees have been produced. And, starting June 1st, 2013, ZAMboost began a limited release in select Walgreens stores as well as selling on their website.
- Product Naming
- Identity / Logo redesign
- Package Design
- Marketing Strategy
- Website Design
- Collateral Design
- POP Display design