The story for the 2015 season for Circus Flora took place in the 1920s. Not the Roaring 20s, but the time where people were flocking to America and learning to live in large cities with many cultures and personalities.
The show was titled One Summer on Second Street and Trippco had the privilege of being the marketing agency for Circus Flora.
We started with the poster artwork and used it as the basis for all print, digital and out-of-home tactics.
Watch the broadcast commercial we produced in-house for this year.
Additionally we handled all media outreach and press appearances, placing of media and social media posts surrounding the show.
Stay tuned for next year… their 30th anniversary. It’s going to be spectacular!
We were so very lucky to be chosen as the creative agency for Circus Flora, an amazing not-for-profit circus/theatre.
The first project right out of the gate was the Season Poster. This single piece determines the direction for all advertising and collateral to follow.
The theme this year was Chess and it was set in Persia. The poster and all of the collateral reflect the culture through color and style and nods to the Chess theme can be seen in the individual elements. The big stars this this year were the rare, painted camels with blue eyes—so we gave them primate positions in the layout.
Look for more great work including branding and website for Circus Flora.
Since September 2012, we have been in collaboration with Ampurity Nutraceuticals to get the company ready to launch its first product. Ampurity came to Tripp Co. with a really cool product—they just didn’t know what to name it or how to make it stand out from the crowd. They needed assistance in naming their new product, creating a memorable logo and package design as well as focus group help and marketing strategies to better prepare the company to sell within mass retail channels and on the new website . The client also required the creation of materials for event marketing as well as a stellar point-of-purchase display and in-store collateral.
After talking with Tripp Co. and seeing our success with the Airplay Freshener Line by Nelly, we got the go ahead. Our first step was to name the product. We brain stormed over 100 names and filtered them down using our 6 judging criteria. We then took the top contenders and started working on packaging shapes and visual concepts while simultaneously creating a marketing plan and pitch presentation for potential retailers.
Once the packaging was ready, we started researching promotional opportunities, creating a parallax scroll website, a POP display, sales collateral and wearables.
After focus grouping the options and the product itself, the clear winner was “ZAMboost”. Since then, much work has taken place; marketing plans have been written, pitch books for retailers have been designed, caps and tees have been produced. And, starting June 1st, 2013, ZAMboost began a limited release in select Walgreens stores as well as selling on their website.
- Product Naming
- Identity / Logo redesign
- Package Design
- Marketing Strategy
- Website Design
- Collateral Design
- POP Display design