Elysia is one of only two approved CBD Oil products available in the State of Missouri. CBD oil has been approved for use in children suffering from extreme forms of epilepsy. The hope is that this pilot program is successful enough that approved use instances will be added.
Elysia wanted their package to shy away from “natural” and “granola”. Instead, they engaged Trippco to create something that felt like a pharmaceutical.
After looking at their current logo, we recommended starting from scratch, and that’s just what they did. What emerged was a package that uses soothing tones and clean lines to communicate the research and science behind their product and not fell like an apothecary of yore made it.
Better Life® already has an impressive line of naturally-safe cleaning products. So impressive that “The Sharks” battled it out just to invest in the company. What they didn’t have was a naturally-safe laundry detergent.
The Tripp Co. team went to work by first going through our unique product naming process. After presenting several relevant and effective names, the client landed on Spin-Credible™.
Since we were in the middle of walking the client through a brand audit and consumer survey process, we jointly decided packaging design for the detergent bottle may need to change in the future (thank you digital printing). Using the established brand colors, but knowing we wanted to elevate the design, we took the idea of colorful clothes spinning in a front load washing machine and abstractly illustrated the concept. One piece of feedback the client frequently received from retail reps was the fact that on some of the current labels the purpose of the product wasn’t clear. So, the decision was made to boldly state the product intention and downplay the name.
The result is a beautiful design that is sure to get plenty of lift and jump off the shelves into carts. Look for more great tactics from Better Life and Tripp Co.
Since September 2012, we have been in collaboration with Ampurity Nutraceuticals to get the company ready to launch its first product. Ampurity came to Tripp Co. with a really cool product—they just didn’t know what to name it or how to make it stand out from the crowd. They needed assistance in naming their new product, creating a memorable logo and package design as well as focus group help and marketing strategies to better prepare the company to sell within mass retail channels and on the new website . The client also required the creation of materials for event marketing as well as a stellar point-of-purchase display and in-store collateral.
After talking with Tripp Co. and seeing our success with the Airplay Freshener Line by Nelly, we got the go ahead. Our first step was to name the product. We brain stormed over 100 names and filtered them down using our 6 judging criteria. We then took the top contenders and started working on packaging shapes and visual concepts while simultaneously creating a marketing plan and pitch presentation for potential retailers.
Once the packaging was ready, we started researching promotional opportunities, creating a parallax scroll website, a POP display, sales collateral and wearables.
After focus grouping the options and the product itself, the clear winner was “ZAMboost”. Since then, much work has taken place; marketing plans have been written, pitch books for retailers have been designed, caps and tees have been produced. And, starting June 1st, 2013, ZAMboost began a limited release in select Walgreens stores as well as selling on their website.
- Product Naming
- Identity / Logo redesign
- Package Design
- Marketing Strategy
- Website Design
- Collateral Design
- POP Display design