This year, we wanted to approach the TV spot for Circus Flora a little differently than in the past. Historically, the spots were always just an animation of the static print collateral with no voice over or live footage.
Since we had plenty of footage to use from past seasons, we wanted to make sure viewers got a glimpse of what to expect when going to see the show.
Michael Kennedy, Jr., president of KAI Design & Build, knew that The UP Companies, his company’s self-perform venture, was a different animal. He wanted to tell the UP story in a different way. The company’s new video, produced by Trippco Creative, does that, and then some.
The video incorporates a brash and engaging approach to telling a unique story. That approach includes appearances by space aliens, cheese platters, and protein shakes.
KAI was founded by Kennedy’s father in 1980. It has grown into a national firm performing architecture, engineering, and program management / construction management services nationwide. Wanting to expand into self-perform operations, in 2008 the Kennedys and their team developed a strategic plan.
That plan resulted in the acquisition of an electrical installation and services contractor and a finish carpentry company. They founded a separate operation — The UP Companies — to manage those entities.
The story for the 2015 season for Circus Flora took place in the 1920s. Not the Roaring 20s, but the time where people were flocking to America and learning to live in large cities with many cultures and personalities.
The show was titled One Summer on Second Street and Trippco had the privilege of being the marketing agency for Circus Flora.
We started with the poster artwork and used it as the basis for all print, digital and out-of-home tactics.
Watch the broadcast commercial we produced in-house for this year.
Additionally we handled all media outreach and press appearances, placing of media and social media posts surrounding the show.
Stay tuned for next year… their 30th anniversary. It’s going to be spectacular!
When Sigma Aldrich needed a video to welcome their VIP partners to a national conference, they turned to Trippco for the video production.
Starting with location scouting, we put together a plan to shoot at multiple locations in order to capture the breadth of the Sigma Aldrich operations.
We then filmed the welcome message from their executive and edited it all together for a nice piece that was looped on monitors as attendees were arriving.
S.M. Wilson needed to update their safety video to reflect recent changes in OSHA standards as well as their own work rules and regulations.
The idea was to separate the video from what is typically seen in the industry… a “non-actor” on job sites saying a lot of words at the camera with slides coming in every now and again.
Instead, we chose to shoot the video in the training center built by the painters. We also hired talent to ensure the dialogue was clear and interesting.
It may never win an Academy Award, but we hope it DOES save lives.
Our video team spent two days inside the halls of Paynecrest (no the gold floors and marble walls rumor isn’t true) getting to know the employees and eating people’s lunches out of the fridge… Just kidding.
Seriously, we worked with their employees to create a video that speaks to the Paynecrest Way… the core culture definition PayneCrest uses when describing themselves to clients and employees. Our team hung out a few days with the Paynecrest crew, shooting some pretty cool projects such as the new Shriner’s Hospital, and interviewing employees including David Payne, in order to best capture the culture of Paynecrest. Learn what it’s really like to work for this amazing electrical engineering firm and how employees embrace the Paynecrest Way by watching the video.
If Tripp Co. had a niche market, it would be the AEC industry. When were invited to propose on PayneCrest’s new website, we had some great ideas we knew could really improve the user experience and help set PayneCrest apart from any other electrical contractor website.
A big part of the PayneCrest culture is technology. They have embraced BIM. They LOVE gadgets with a purpose and they understand the newest tools help make them more efficient and connected. We wanted to bring a lot of that feeling to their website. They also have a very unique culture which is centered around four core beliefs; Think, Empower, Support, Deliver. We wanted to find a way to not just make it a blurb on an “about us” page, but really bring it to the forefront on the new site.
The chosen concept features the PayneCrest Way using parallax scrolling on the front page. We also found unique and interesting techniques to present information to the users throughout the site. For example, we didn’t just put a news listing up or just include a link to their social media outlets, we took a cue from the Windows 8 playbook and created a tile system. Each tile features the latest and greatest and allows users to click through to see more related articles/tweets/facebook updates.
The finished site is one that lets you know PayneCrest is on the cutting edge and on the move.
Feel free to visit the site and take a look around